When startups are really multiple businesses
So many times I’ve encountered fresh startup ideas from entrepreneurial types that incorporate multiple businesses in their pitch. Most people don’t even realize that that’s what they’re trying to do. They just combine ideas, trying to find something that will be unique, or will save them money, but it ends up being more than can be reasonably handled.
Not a revolutionary thought, but something most non-MBAs might not be familiar with (I certainly wasn’t). And it further strengthens the case for getting at least another co-founder on board with a different set of skills than yours. Write code? Wonderful. Get a designer to complement you. And if you can get someone with hardcore marketing chops, you’ll do awesome.


