Here’s the scenario: I sign up for your beta app. You tell me you’re not ready to launch yet, but ask for my email address anyway. Since I’m a beta junkie, I comply. Two months later, you send me an email announcing the launch. I happily plug away at your service and blog about it here.
This is the standard way to go about product launches. Except there’s an even better way to do it: the Scratchpad way.
I signed up for Scratchpad in the morning today. Instead of being directed to the same old thank you email, I was sent to the screen that you see above. The idea is pretty clear: share the sign-up link with friends, gain early access, and possibly, even greater rewards.
It turns the sign up process into a game of sorts where the more you share, the more you can get. It’s a win-win situation for both Scratchpad and the consumer. Scratchpad gets more traction and signups, the consumer gets free access and premium accounts for free.
As someone who signs up for dozens of beta products each week, I would love to see more startups do this.